Brand Kit

Assets and rules for referring to WHY TRADE / WHY Protocol. Use them as-is: don’t recolour, skew, add effects or combine the mark with other logos. Don’t imply endorsement, partnership or performance claims WHY has not made.

Name

Write WHY TRADE (all caps, one space) for the product and WHY Protocol for the technology brand. The legal entity is Why Protocol LTD. Telegram: @Whytradingbot.

Logo

PrimarySVG ↓

GoldSVG ↓

On darkSVG ↓

Mono whiteSVG ↓

Keep clear space of at least half the mark’s width on every side. Minimum size 24 px. On busy imagery use the “On dark” or “Mono white” versions.

Colour

Backgrounds are Ink; text is Platinum with Ash for secondary copy. The molten gradient is reserved for the brand mark, headline accents and primary buttons — never for body text.

Typography

• Display: Bricolage Grotesque, weights 600–800, tight letter-spacing (−0.03em on headlines).
• Body: Inter, weights 400–600.
• Mono / data: JetBrains Mono, used for numbers, tickers, eyebrows and buttons.

Voice

Direct, calm, precise. Talk about what the engine does and what the record shows; never promise returns. Every performance reference must carry the same disclosure the site uses: results are simulated / paper trading unless expressly stated otherwise, and no orders were placed.

Contact

Press, partnership and asset requests: @Whytradingbot.